Low fares.
Nothing to hide.

We’re all about being open and honest with Customers
and making sure pesky fees stay away from our low fares.

1st & 2ndChecked bags*

Yes! That’s Transfarency®.

*Bags fly free®: First and second checked bags. Weight and size limits apply. No change fees: Fare difference may apply. Free live TV: Limited time. Where available.


Are you over other airlines charging you first and second checked bag fees, change fees, and
what-the-heck-was-that-even-for fees? At Southwest, we do things differently.

Fee or Fake

Think you’re a savvy traveler who can spot a fake fee from a mile away? Test your knowledge on other airlines’ ridiculous fees with this 8-question quiz.

Based on data available on the airline’s website as of 8 ⁄ 6 ⁄ 2015

Say no to 
bag feeschange feessnack feessoda feesbooking feeshidden feesfine printabsurdityinsanityridiculousnesschaosnonsense

If you’re fed up with the way other airlines have been treating you, we don’t blame you. Share your story using #FeesDontFly to take a stand.

Dear Southwest,

I gotwhen I flew on. Can you believe I paidfor? That’s!

From now on, I pledge to check fares on Southwest, the only US airline that doesn’t charge checked bag or change fees.

Weight and size limits apply. Fare difference may apply.


Are you over other airlines charging you first and second checked bag fees, change fees, andwhat-the-heck-was-that-even-for fees? At Southwest, we do things differently.

1stchecked bag2ndchecked bagFlightchange feeOther select feesFeels like
Spirit$30$40$110$282We lost track.
Virgin America$25$25$100$140Arrgh.
Based on data available on the airlines’ websites as of 5/9/16 and the airlines’ lowest unbundled domestic main cabin fare for Customers without status or qualified circumstances: [a] Checked bag fees shown are those charged at the time the Customer booked the flight. First and second checked bags. Weight and size limits apply. [b] Change fees shown are those charged prior to the day of departure. Fare difference may apply. DL change fee based on Main Cabin Fare. [c] Other fees include: a fee for booking by phone; a fee for booking reward travel by phone; and a fee for reward reservation cancellation and restocking. For Spirit Airlines,® other fees include: bag fee for carryon when paid at gate; seasonal baggage fees; and fee for Airport Agent to print boarding pass.

Share your pledge

Select which social network you'd like to share your pledge to.

Share to FacebookorShare to Twitter


Effective Date: October 8, 2015.

This Privacy Policy applies to information Southwest Airlines Co. (“Southwest,” “Company,” “we,” or “us”) collects when you use www.transfarency.com and any other websites or services that post a link to this Privacy Policy (collectively, the “Service”). This Privacy Policy describes how we collect, use, and share information about you.

By using our Service, you agree to our Terms of Use and consent to our collection, use and disclosure practices, and other activities as described in this Privacy Policy.

Information Collection

Information You Provide to Us

We collect information you provide directly to us. For example, we collect information when you use the Service, play our games, post on social media regarding the Service, fill out our mad-lib style forms, or communicate with us through the Service. You are responsible for maintaining the accuracy of the information you submit to us, if any.
The types of information we may collect include Personal Information. “Personal Information” is information that can be used to identify you and/or any other individuals (whether alone or in combination), such as your first and last name, email address, zip code, physical address, phone number, social media account information, travel preferences, and any other information you choose to provide.

Information We Collect Automatically

We and our service providers automatically collect certain information about you when you access or use our Service. This information may include, without limitation, demographic information; IP address; browser/device/hardware type; operating system characteristics; information about your use of our Service; and data regarding network connected hardware (e.g., computer or mobile device), such as unique device identifiers, type, model, version, MAC address, device or session ID, error related data status, capability, confirmation, functionality, performance data, and connection type. This information may also include clickstream data, which is information about the page-by-page paths you take as you browse through the Service.

This information is gathered by certain tools and methods such as:

Log Files: We collect certain information automatically and store it in log files. This information may include, without limitation, internet protocol (IP) addresses, browser types, internet service providers (ISP), referring/exit pages, operating systems, date/time stamps and click stream data.

Cookies: A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on the Service, including both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our Service. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site. If you prefer, you can usually set your browser to remove or reject cookies. If you reject cookies, you may still use our Service, but your ability to use some areas of our Service will be limited and we may not be able to provide you with the most convenient or tailored experience.

Web Beacons: We may include small graphic images called web beacons, also known as “Internet tags” or “clear gifs,” in our web pages and email messages. We may use web beacons or similar technologies for a number of purposes, including, without limitation, to count the number of visitors to our Service, to monitor how users navigate the Service, and to count how many emails that we sent were actually opened or how many particular articles or links were actually viewed.

Embedded Scripts: An embedded script is programming code that is designed to collect information about your interactions with the Service. It is temporarily downloaded onto your computer from our web server or a third party with whom we work, is active only while you are connected to the Service, and is deleted or deactivated thereafter.

Information we automatically collect about you, such as how you interact with our Service, may be combined with your Personal Information. If we associate any such automatically-collected information with Personal Information about you, we will treat the combined information as Personal Information.

Information We Collect From Our Partners and Other Sources

We may also obtain information about you from other sources and combine that with information we collect about you. If we receive Personal Information from a third party source and/or if we combine the information we receive from these third party sources with your Personal Information, we will treat that information as Personal Information. We are not responsible for the accuracy of the information provided by third parties or how such third parties collect, use and share such information.

Use of Information

    We may use information about you, including Personal Information, for any purposes not inconsistent with our statements under this Privacy Policy or prohibited by applicable law, including, without limitation, to:
  • Facilitate, manage, and personalize your online experience;
  • Communicate with you about products, services, offers, promotions, rewards and events and provide news and information we think will be of interest to you.
  • Improve our Service or other Southwest websites, applications, marketing efforts, products and services;
  • Monitor and analyse trends, usage and activities;
  • Link or combine your information with information we get from others;
  • Process and deliver sweepstakes, contests, and promotions;
  • Conduct research and analysis, including focus groups and surveys, on our Service and other Southwest websites, applications, products and services; and
  • Prevent fraudulent transactions and monitor against threats.

Sharing of Information

Our agents, vendors, consultants, and other service providers have access to Personal Information to carry out work on our behalf. These third party service providers are prohibited from using your Personal Information for any purpose other than to provide this assistance, and they must provide protections to your Personal Information that are no less protective than those set out in this Privacy Policy. Southwest is not liable for the acts or omissions of these third party service providers except to the extent required by applicable law.

    In addition, we may share information about you as follows:
  • With the Transportation and Security Administration (“TSA”) as legally permitted or required under the authority of 49 U.S.C. section 114, the Intelligence Reform and Terrorism Prevention Act of 2004 and 49 C.F.R parts 1540 and 1560;
  • To the maximum extent permitted by applicable law, in response to i) subpoenas or other legal process or if in our good faith opinion such disclosure is required or permitted by law; (ii) at the request of governmental authorities conducting an investigation;
  • To defend the Terms of Service or other policies applicable to our Service;
  • If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property, life, health, security and safety of us or any third party;
  • To the maximum extent permitted by applicable law, we may also use IP addresses, mobile device identifiers or any other information we collect to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you;
  • With our service providers to verify your address in order to ensure we maintain the accuracy of our database;
  • With our affiliates for internal business purposes;
  • In connection with, or during negotiations of, any proposed or actual merger, purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, amalgamation or any other type of acquisition of all or any portion of Southwest assets, financing, disposal, conveyance or transfer of all or a portion of our business to another company;
  • For a purpose disclosed elsewhere in this Privacy Policy, or at the time you provide Personal Information; and
  • With your consent or at your direction.

In our sole discretion, we may also share aggregated or de-identified information that cannot reasonably be used to identify you with third parties or affiliates.

User Content

The Service permits you to submit ideas, writings, data, comments, or other content, including Personal Information (collectively, “User Content”), such as on our mad-lib style forms. We may store, display, reproduce, publish, distribute or otherwise use User Content online or offline in any media or format (currently existing or hereafter developed) and may or may not attribute it to you. Others may have access to this User Content and may have the ability to share it with third parties. Please think carefully before deciding what information you share, including Personal Information, in connection with your User Content. Please note that Southwest does not control who will have access to your User Content, and cannot ensure that parties who have access to such User Content will respect your privacy or keep it secure. We are not responsible for the privacy or security of any User Content on the Service or what others do with your User Content. We are not responsible for the accuracy, use or misuse of any User Content that you disclose or receive from third parties such as social media sites or apps through the Service. We are not responsible for User Content you submit to third party services such as social media sites or apps via our Service.

Sweepstakes, Contests, Promotions, and Surveys

We may offer you the opportunity to participate in our sweepstakes, contests, surveys, and other promotions (each, a “Promotion”) that may require you to submit Personal Information. Participation in these Promotions is completely voluntary. If you choose to enter a Promotion, your Personal Information may be disclosed to third parties in connection with the administration of such Promotion, such as in connection with winner selection, prize fulfilment, and as required by law, such as on a winners list. By entering a Promotion, you are agreeing to the official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor and/or other parties to use your name, voice and/or likeness in advertising or marketing materials. Southwest may offer opportunities to enter a Promotion or other feature that we offer jointly with a third party. As a result of your participation in such feature, your information may be shared with the third party that is jointly offering the feature, which will be disclosed at the time your information is collected.

Advertising & Analytics Services

We engage third parties to serve advertisements on our behalf across the Internet and to provide analytics about the use of our Service. These entities may use cookies, web beacons, pixels, embedded scripts, and other technologies to automatically collect information about your use of the Service, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.

These and other third parties may collect Personal Information about your online activities over time and across different websites when you use our Service. This Privacy Policy does not cover any use of information that such third parties themselves may have collected from you (e.g., type of browser, operating system, domain name, day and time of visit, page(s) visited) or the methods used by the third-parties to collect that information (e.g., cookies, web beacons and clear gifs).

Note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, Southwest currently does not alter its practices when it receives a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you may wish to visit www.allaboutdnt.com.

Social Features

Certain functionality on the Service is specifically designed to permit interactions that you initiate between the Service and third party websites or services, including third party social networks (‘Social Features’). Examples of Social Features include to ‘like’ or ‘share’ our Service content to other websites or services; and to otherwise connect our Service to a third party website or service.

If you choose to use Social Features, information you post or provide access to, including User Content, may be publicly displayed on our Service or by the provider of the Social Feature that you use. Similarly, if you post information on a third party platform that references our Service (e.g., by using a hashtag associated with Southwest in a tweet or status update), your post may be published on our Service in accordance with the terms of the third party website or service. Also, both Southwest and the third party may have access to certain information about you and your use of our Service and the third party site or service. In addition, we may receive information about you if other users of a third party website give us access to their profiles and you are one of their ‘connections,’ or information about you is otherwise accessible through your ‘connections’’ web pages, profile pages, or similar pages on a social networking or other third party website or interactive service.

The information we collect in connection with Social Features is subject to this Privacy Policy. The information collected and stored by the third parties remains subject to those third parties’ privacy practices, including whether the third parties continue to share information with us, the types of information shared, and your choices with regard to what is visible to others on those third party websites or services.

Links to Other Websites

The Service may contain links to other websites or locations that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of these third party websites or locations. Our Privacy Policy does not apply to these third party websites or locations, and we make no representations regarding the policies or business practices of these third party websites or locations. We encourage you to be aware when you navigate away from our Service and to read the privacy policies of these third party websites or locations.

Promotional Communications

You may opt-out of receiving promotional e-mail communications from us by following the instructions provided in those communications.

Please note that even if you opt-out of receiving promotional e-mail communications, we may continue to send you non-promotional e-mails, such as those about our ongoing business relations. For example, we may send e-mails that contain service-related announcements or responses to your comments and feedback submitted to us.


Our Service is not intended for and is not targeted to children under the age of thirteen (13). If you are a child under the age of thirteen (13), you are not permitted to use the Service and should not send any information about yourself to us through the Service.

We do not knowingly collect any personal information from children under the age of 13 and, if we learn that we have received information from a user under the age of 13, we will delete this information in accordance with the Children’s Online Privacy Protection Act (“COPPA”). If you are a parent or guardian and you believe that your child under the age of thirteen (13) has provided us with personal information without COPPA-required consent, please click here to contact us.

Your California Privacy Rights

California law permits customers in California to request certain details about how their information is shared with third parties and, in some cases, affiliates, for those third parties’ and affiliates’ own direct marketing purposes.

We do not share Personal Information with third parties or affiliates for those third parties’ or affiliates’ own direct marketing purposes.

If you are a California resident, you may request information about our compliance with this law by sending a letter to Southwest Airlines Co., P.O. Box 36611, HDQ-4GC, Dallas, Texas 75235 (Attention: General Counsel). Any such request must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this email address or mail address.

Data Security

We take reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. Although Southwest uses reasonable efforts to help protect your information, transmission via the Internet is not completely secure and Southwest cannot guarantee the security of your information collected through our Service. Further, you are responsible for protecting your password.

Consent to Transfer Information

The Service is operated in the United States. If you are located outside of the United States, and are accessing or using the Service, please be aware that information we collect will be collected and stored in the United States. By using or accessing the Service or providing us with any information through the Service, you consent to this transfer, processing and storage of your information in United States.

Changes to This Privacy Policy

This Privacy Policy is current as of the effective date set forth above. Southwest reserves the right to change this Privacy Policy from time to time consistent with applicable privacy laws and principles. If we make changes to this Privacy Policy we will notify you by revising the date at the top of this Privacy Policy, and in some cases, we may provide you with additional notice (such as adding a statement to the homepages of our Service or sending you an email notification). If the changes are material, we may provide you additional notice.

Contact Us

If you have any questions or suggestions regarding our privacy policy, please click here to contact us.